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GOOD MOBILE / SMS STATS COLLECTION
May 14, 2012
10:17 pm
Christopher
Moderator
Forum Posts: 76
Member Since:
March 8, 2012
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Good Mobile Stats collection

In 2010 Mobile subscribers surpassed 5 BILLION (70% of world Population).
There are over 150 Million Mobile Facebook Users.
Google mobile revenues will surpass 1 Billion dollars in 2010 is what was predicted.

- 5.8 Billion Txt Msgs sent per day in the U.S.A.
- 97% off all txt msgs are opened. Only 10-25% of e-mails are opened and
businesses spend a ton of time and effort on their e-mail marketing campaigns.
- 83% of txt msgs are opened within 15 minutes. This allows your customers to
create campaigns that have an immediate effect on their business.
- Gather specific data from customers and prospects and market directly to their
specific interest.
- Marketing dollars from other ad campaigns keep working for you long after
they have been paid for.
- Gather and track current marketing such as Facebook, print, in-store
advertising, etc.
- Affordable for businesses of all sizes.

——————————————–

4 Billion cellphones in the world 4.000.000.000 for a total of 7.000.000.000 humans!
1.08 Billion are SMART phones (with internet)
3.05 Billion have SMS
By 2014 there should be more SMART phones than Desktop computers
Over HALF of ALL local searches are made from SMART phones!
91% of SMART phone users use phones to get on social sites
50% use SMART phones as primary source to search online
SMS lists are super powerful because unlike emails…
99% of SMS messages get through to the receiver.
95% + messages are read within 10 minutes of being sent…
You don't need to be a copywriter to make SMS campaigns work for a small business.

- Use of the mobile web grew by 110% in 2010: this means that applications allowing for access to the web and also streamlining that access are set for strong growth in 2011
- 25% of all email for info workers is read via smart phones: this provides opportunity for integrated email applications to be introduced which automate and organize email replies
- It is predicted that mobile applications will ten fold from 2009 – 2013: this provides a window of 2 years for you to enter a market which is growing in size significantly.
- In 2011 more smart phones will be sold then PC’s – this provides proof that the market for applications is only growing!

45% of smartphones owners abandoned the sales process because the site would not load on their phone.

An additional 38% left the site because it was not developed specifically for smartphone users and was too hard to use.

Another 8% of smartphone owners that tried to purchase a product on their device were unable to do so for unspecified reasons.

———————————–

Smartphones are popular – a recent Pew survey indicates that 35% of Americans own smartphones, and IDC predicts that there will be 76.9 billion mobile app downloads worldwide by 2014. As the smartphone market balloons, so too does mobile search.

Mashable spoke with Paul Feng, group product manager for mobile ads at Google, and Andy Chu, director of Bing for mobile, to find out what’s hot in the world of mobile search.

1. Well, It’s Growing

“Search is a really critical part of our mission [at Google],” says Feng. With computers in so many consumers’ pockets, it becomes even more important for Google and other search engines to “organize a wealth of information and make it universally accessible.” Google has seen mobile search grow at an exponential rate – it’s increased five-fold worldwide in the past two years. That rate of growth is comparable to the early days of Google’s desktop search.

Currently, Feng says Google sees hundreds of millions of searches each week. But it’s not just Google that’s experiencing the mobile surge – in 2010, 300 million smartphones were shipped, and average smartphone data usage doubled.

2. It’s Not That Different From PC Search

“It’s fair to say people aren’t searching for different things on mobile, they’re just searching at different times,” says Feng. With mobile, you can search for a restaurant, a museum or a shop right then and there, so mobile search tends to pick up in the evenings and on weekends, when consumers are on the go. Not surprisingly, desktop search is higher during the day, when people are at work – aside from a mobile spike during lunchtime.

While it may take a few years for mobile search volume to exceed PC search volume, mobile is taking an increasingly large stake in search queries. On Mother’s Day, 33% of searches for “flowers” were from mobile devices.

One shortcoming of mobile search, however, is that people’s thumbs aren’t very nimble – search sites see 1.5x more typos in queries on smartphones than on PCs.

3. We Search Because We Want To Take Action

Marketers are finding that mobile search is a new and excellent way to access consumers. Before, an ad might pop up in a search results page when the user is absentmindedly searching to procrastinate while at work. Now, these businesses can access users when they’re out and about – even in the neighborhood – and get them when they’re ready to spend, thus increasing the ad’s conversion rates.

Chu says 50% of mobile queries have local intent, and 46% of mobile queries pertain to infotainment. This means that consumers are searching when they’re on the go, when they’re looking to find news and movie theaters. In short, they’re ready to take action or make a purchase – they’re using the web to figure out what to do and where to go next.

Google shared this data on the type of searches conducted on mobile devices:

15% of searches are related to “Consumer Electronics”
More than 29% of searches are related to “Restaurants”
More than 16% of searches are related “Auto”
4. Advertisers See the Promise of Mobile Search

We know that consumers search on mobile when they want to do something. On that note, Chu says 70% of task completion happens within one hour on mobile sites, meaning that if you search for a restaurant, you’ll likely eat at that restaurant within the hour. On the contrary, consumers who search on a PC at home might nor try out that restaurant until the weekend – they might be doing general research and opposed to spontaneous exploration. The immediacy of mobile search and the consumer’s readiness and willingness to do something means that mobile advertising will become increasingly important in the coming years.

Since consumers are shifting much of their online activity to the mobile web, Google has created new programs that seamlessly integrate advertising on mobile and desktop so they work together for the advertiser. Of course, mobile has a few advantages over the desktop: click-to-call and GPS search, for instance. Feng says 500,000 advertisers are running click-to-call campaigns – those ads see a 6 to 8% increase in average click-through rates than ads running without the click-to-call feature.

“We think of ads as information, and what we try to do is deliver the right information to users so they can make the right decision,” says Feng. “As more users start to use mobile search, we want to make it super easy for them to make decisions and do things.” One example is a new ad format that was just launched that shows product information, in addition to local inventory so the user can see what nearby store has the product in-stock. Knowing that information saves the user a phone call and makes the purchasing journey one step shorter. Feng says the ad division at Google will keep busy innovating on the mobile platform because it will be of increasing importance to consumers, businesses, and the relationship between them.

5. More Mobile Search Means Mobile Ad Rates Could Increase

While exact pricing on mobile search platforms varies depending on the keywords, Feng says that relative to PC search ads, “mobile search is quite a bargain” right now. But it might not be a bargain for long. According to Google, advertisers experience, on average, an 11.5% increase in mobile click-through rates when they run a mobile-specific campaign as compared to a hybrid (a campaign that runs simultaneously on both mobile and desktop). In short, campaigns that are specifically optimized for mobile perform better than those that aren’t.

Therefore, Chu says it’s “definitely a possibility” that mobile search ad costs could exceed those of PC search ads, since industry experts have forecast that mobile search volume will exceed that of PC search in a few years. So long as companies like Bing and Google innovate and provide better engagement for consumers, then the advertisers could have better capabilities to target consumers, which could drive up the ad rates.

Mobile search is the next frontier for search giants like Google and Bing. Consumers can look forward to better, faster and more relevant answers to their queries, while businesses can better target potential customers and increase their bottom line.

“As more and more consumers use these smartphones, we’re just going to continue to see a ton of innovation,” says Feng. “It’s a totally new area and there are a lot of things we can do.”

6. Mobile Coupons Could Replace Groupons

Chu says 56% of iPhone users compare prices while they shop. In light of the daily deals and coupon phenomenon, it’s not surprising to learn that more than 50% of consumers have expressed wanting to redeem mobile coupons. At this point in time, he says, only 5% of customers are redeeming mobile coupons, so there is massive opportunity in this market, especially since 39% of U.S. merchants plan to use mobile coupons.

==========================
Studies: Mobile Search Heats Up As Screens Get Larger
by Laurie Sullivan, Monday, March 21, 2011, 1:26 PM

As mobile search continues its rapid growth, it has transformed the ways that people seek and gather information. Thirty-two percent of participants in a Performics study released Monday admit to conducting more searches on mobile devices than by computer. Forty-seven percent said they use mobile search while commuting, 56% while attending social events, 74% while running errands, and 49% make mobile purchases.

Seventy-five percent of users said mobile search makes their lives easier, and 63% note that access to mobile search has changed the way they gather information.

The 2011 Mobile Search Insights Study from Performics, the performance marketing agency owned by Publicis Groupe, examines differences in mobile search adoption and use across gender and age groups, as well as the differences in mobile search adoption and use across 12 top product categories such as apparel, appliances, automotive, CPG, electronics, financial services, travel and more.

The study focuses on people who use the mobile Web at least weekly. So it's not surprising that 57% use the mobile Web more than once daily, with 77% using mobile search more than five times in the last month.

Most people said they use mobile search at home — about 81% in the evening — followed by 80% on the weekend. Sixty-six percent admit to occasional dual-screen multitasking while watching TV. Fifty-nine percent said they use mobile search before going to work, and 61% at work.

The findings not only coincide with Google's self-projected $1 billion mobile advertising business run rate, but also The NPD Group's survey on smartphone purchases.

U.S. consumers want larger screens on their mobile phones, the NPD Group survey confirms. Larger screens will lead to more searches on handheld devices, mainly smartphones. They also will give advertisers more room to take creative liberties with display ads that appear on sites from increased mobile searches.

Smartphones with 4-inch or larger screens have grabbed market share from devices with screen sizes less than 3.5 inches, according to a study released Monday from The NPD Group.

The Samsung Galaxy S, the HTC EVO 4G and the Motorola Droid X, which debuted in Q2 2010, took 24% market share by Q4 2010. The market share for iPhones and other smartphones with screen sizes between 3.5 inches and 3.9 inches rose 2% compared with the year-ago quarter, while market share of smartphones with screens smaller than 3.4 inches declined from 63% in Q4 2009 to 36% in Q4 2010.

Men still make up the largest share of consumers purchasing smartphones with the largest screen sizes, but women are increasingly likely to purchase them. In Q2 2010, 30% of large-screen smartphone purchasers were women, but by Q4 2010 women represented 40% of large-screen smartphone sales, according to The NPD Group.

As a side note, I have to admit the T-Mobile deal makes AT&T service more appealing because it brings in Android-powered phones and 4G LTE service. During the weekend, AT&T reported it would acquire T-Mobile USA for $39 billion. It's time for me to purchase a new smartphone. Any suggestions?

————————————————————

U.S. April Mobile Searches Get 90% Boost Via Apps, 50% Via Browsers; Social Networking Still Biggest
Liva Judic, June 3, 2010

While social networking gained the most penetration in U.S. mobile market use in April, searches also recorded hefty increases, both via apps and browsers, according to freshly released comScore data.

Strong Growth Segments
Searches registered a 90% boost, both via app and browser access in April.

Just like last month, social networking led the pack, soaring 240% from a year ago via app access and 90% via browser access.

News access via apps grew 124% and edged 45% higher via browser.

Mobile banking gained 113% via app access and 69% via browser.

Online retail rose 91% via app access and 47% via browser access, showing increasing adoption of the mobile retail channel.

Smartphone Impact
According to comScore, 78% of smartphone (defined "as a mobile device with the following operating systems: RIM, Apple, Microsoft, Google, Palm, Symbian") users aged 3 years and more accessed their browsers in April 2010 and 80% accessed applications.

They drove a 111% growth in browser use and a 112% increase in application during the month.

What this means for brands and businesses
They have an opportunity to grow through the mobile channel and therefore have to be ready to invest more into their mobile brands.

In terms of branding, they need to take into account both applications and browser access for their customer experience.

———————————————————————–

UPDATE: Will A Mobile Website Help Your Mobile Search Ranking?
Posted under Uncategorized on March 18th, 2011 by Linda Bustos

If you caught last post on embracing change in mobile commerce, you’ll recall I touched briefly on mobile SEO. One question that’s commonly asked (and we addressed back in 2008 on Get Elastic) is [paraphrased] “will a mobile-specific site help you rank better in search engines”?
I thought it was time we revisited this topic. Has mobile search changed since 2008? What are your options for delivering mobile experiences and how to they impact SEO? How has the tablet computer changed the game?
How mobile search ranking works
In ’08, we reported that Google Mobile Search has its own algorithm, which likely skews toward local searches and current content (news). But today, there are far more smartphones accessing the mobile web, and most of these searches are performed on Google.com, not the Mobile Search vertical. So, rankings are *likely* to be the same as the desktop – but this depends on the device.

Users have reported seeing identical rankings between desktop and mobile for iPhone and some Android phones. Other device owners may see different results. This is likely due to Google Mobile robots that can mimic various devices while crawling and caching. If it finds pages that don’t work well for certain makes, models and operating systems, it can omit them from search results. iPhone does a decent job of showing any web page (sans Flash content), so there’s not much risk in ranking a garbled page for its users.
We also mentioned time on site / bounce rates may be a ranking factor. While it makes sense that bounces could indicate poor relevance or user experience, a one-page visit or short time on site is not necessarily a bad thing (for informational searches, rather than commercial). There is still no proof that Google uses this as a relevance signal for mobile queries.

Improving user experience across devices

So we’ve established that search engines don’t favor sites that are on a mobile-specific domain (m.site.com or mobilesite.com), but they do consider the mobile user experience of web pages, and will make the call which pages should be returned to various device users. Just last week, Google extended Instant Preview to mobile, which lets you hover over a link to preview the landing page before clicking. This makes mobile-friendly pages even more important for click through.
To recap from the 2008 post, these were and still are your 4 options for optimizing your content for mobile:

1. Do nothing and let the search engine ‘transcode’ your site when appropriate
If the search engine deems your page “yucky” for the mobile device but still wants to rank

it, it can ‘transcode’ the content so it renders better on mobile devices, storing it temporarily in cache on a subdomain of the search engine’s domain (creating a gnarly URL string in the process). While cheap and easy, this makes it impossible to track mobile search referral data in your analytics – the URL is not your domain.
Keep in mind transcoding does not occur when a user accesses your site through a direct type-in, through email or via link on another website. If you’re serious about mobile, you’ll consider another option.

2. Design mobile-only version of your site

Whether a subdomain, subfolder or unique URL like sears2go.com, the mobile version is designed with mobi in mind, with stripped-down content and functionality to suit smaller screens and slower connections. While it’s easy to simply update code that already exists, every change to your website will require a change to the mobi version, which you might not be able to automate. It’s also difficult to design one-site-for-all, as a site styled for a feature phone is going to look ancient on a smartphone.

Another concern with a separate domain is duplicate content. When you double-up on URLs and they get crawled and indexed, you could confuse search engines and the mobile page may outrank or appear in place of your actual page in desktop search (and your regular pages outrank in mobile search). In essence, they compete against each other in both indices. (You could exclude your mobile site from being crawled and indexed, and use device detection and redirection when accessed by a mobile device).

3. Use CSS style sheets

Optimize for multiple devices by creating CSS style sheets that can be pulled by mobile browsers automatically (though it’s not fool-proof). There’s some legwork in styling different sheets for the many many devices out there (especially if you’re not currently using CSS), but you have a better chance of a good user experience than transcoding and you don’t need to fear duplicate content issues. (Smashing Magazine has a very comprehensive article on the dos and don’ts of building a mobile web site).

4. Use dynamic mobile pages

With user agent detection, deliver the appropriate CSS stylesheet on-the-fly for various makes, models and operating systems. This provides the best user experience and has no negative SEO “side effects” – but can be costly and can become outdated as new devices/generations emerge. There are many fully managed and licensed solutions available that can get you to market faster and with less cost than an in-house solution.
“Do nothing” is NOT an option, as you must cater to visitors from email, other blogs, bookmarks and direct type-ins – it’s not all about search. I lean towards dynamic pages because you don’t need to rely on the browser to “get it right.”
Has the iPad / tablet computer changed anything?

While the tablet hasn’t changed the way mobile search works, it has changed mobile search behavior. Activities like online shopping are far easier than on the small screen, so expect more commercial searches and visits to your site through these devices.
It also changes the priority of what you should optimize for first. Start with tablets, then work your way “down” through the most mobile-web-friendly and popular devices.
The takeaway

Get your hands on several popular devices to test how your site renders. Which devices need improvement? Do you need to change your “method” of delivering your mobile content (e.g. from mobile site to dynamic transcoding)?
Also test your mobile search rankings manually (especially for branded searches) and compare them to desktop results. Make sure you’re logged out of your Google account so you don’t skew results by history. Are you “missing” from search results on certain devices?

If anything, the introduction of tablet computers only makes mobile more important for ecommerce. With 52 million new tablets landing in consumers hands this year, mobile experiences deserve your time and investment more than ever.

————————————-

* In 2008, there were 131 million smartphones sold worldwide.
* In 2009, the number of smartphones sold worldwide exceeded 180 million.
* By 2013, the number of smartphones sold annually is expected to top 300 million.
* The number of smartphone users is expected to exceed 1 billion worldwide by 2014.

——————————————–

And, that's just people with smartphone not all cell phones.

However, that's not the important part, look at these facts:

* Purchase Abandonment While Using SmartPhones
* 45% of smartphones owners abandoned the sales process because the site would not load on their phone.
* An additional 38% left the site because it was not developed specifically for smartphone users and was too hard to use.
* Another 8% of smartphone owners that tried to purchase a product on their device were unable to do so for unspecified reasons.

———————————-

Here are some FACTS from about mobile marketing as a whole…

Of The Worlds 4 BILLION Mobile Phones In Use 1.08 Billion Are Smartphones

One Half of All LOCAL Searches Are Performed On Mobile Devices and Growing

86% of Mobile Internet Users Are Using Their Devices While Watching Television

Maps, Search, News, Entertaining and Dining Are Some of the Top Mobile Uses

“People are spending more time on their mobile phones than ever before. This new marketing world consists of terms like smartphones, SEO, mobile sites, geolocation and social marketing. As marketers we have to understand these new types of consumers and how to best reach them. Technologies like geolocation and mobile tagging can help us better understand the mobile consumer and deliver more relevant messages.” – Microsoft Tag Infographic

“Web visitors using a mobile device increased 34 percent year-over-year, from 42.5 million mobile Web visitors in July 2008 to 56.9 million in July 2009 according to The Nielsen Company. Overall, year-over-year growth among the 13-17 and 65+ age groups outpaced the growth of the total mobile Web audience, with a youth increase of 45 percent and seniors surging upwards 67 percent in July. While men continue to make up a larger portion of mobile Web users versus women, comprising 53 percent of the audience in July, the growth of female visitors outpaced the growth of male visitors during the month, with women increasing 43 percent YOY as compared to a 26 percent growth among men.” Nielsen Blog Sept. 2009

“U.S. Mobile Web Usage Grew 110 Percent Last Year – The mobile Web grew 110 percent in the U.S. last year and 148 percent worldwide as measured by growth in pageviews, according to a new Quantcast Mobile Trends report.” TechCrunch Jan. 2010

Here’s The Kicker About These Facts…

99.8% of Businesses Out There Don’t Have a Mobile Friendly Web Site or Even Know About Them. They Especially Don’t Know Who To Talk To About Getting One for Their Business!!

They REALLY Don’t Have a Clue About How Their Current Web Site Isn’t Mobile Friendly and That More and More Users Are Looking for THEIR Business On a Mobile Device! These Business Owners Don’t Realize That There Is a Difference In Having a “Regular” Web Site and One That Is Considered Mobile Friendly!!

———————————————-

77 percent of the world’s population subscribe to mobile, that’s 5.3 billion people.
In 2009 half a billion people accessed mobile Internet worldwide. Statistical data given by analysis companies such as Gartner indicate that usage is expected to double within five years as mobile overtakes the PC as the most popular way to get on the Web.
Many mobile Web users are mobile-only, i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web.
90 percent of the world now lives in a place with access to a mobile network. For people living in rural communities this is lower at 80 percent.
Gartner predicts mobile ad revenue will be US$3.3 billion in 2011. This will explode to $20.6 billion in 2015. It will double each year and will continue to grow thereafter.
Sources: Gartner.com | MobiThinking.com

Here are some FACTS from about mobile marketing as a whole…

Of The Worlds 4 BILLION Mobile Phones In Use 1.08 Billion Are Smartphones

One Half of All LOCAL Searches Are Performed On Mobile Devices and Growing

86% of Mobile Internet Users Are Using Their Devices While Watching Television

Maps, Search, News, Entertaining and Dining Are Some of the Top Mobile Uses

“People are spending more time on their mobile phones than ever before. This new marketing world consists of terms like smartphones, SEO, mobile sites, geolocation and social marketing. As marketers we have to understand these new types of consumers and how to best reach them. Technologies like geolocation and mobile tagging can help us better understand the mobile consumer and deliver more relevant messages.” – Microsoft Tag Infographic

“Web visitors using a mobile device increased 34 percent year-over-year, from 42.5 million mobile Web visitors in July 2008 to 56.9 million in July 2009 according to The Nielsen Company. Overall, year-over-year growth among the 13-17 and 65+ age groups outpaced the growth of the total mobile Web audience, with a youth increase of 45 percent and seniors surging upwards 67 percent in July. While men continue to make up a larger portion of mobile Web users versus women, comprising 53 percent of the audience in July, the growth of female visitors outpaced the growth of male visitors during the month, with women increasing 43 percent YOY as compared to a 26 percent growth among men.” Nielsen Blog Sept. 2009

“U.S. Mobile Web Usage Grew 110 Percent Last Year – The mobile Web grew 110 percent in the U.S. last year and 148 percent worldwide as measured by growth in pageviews, according to a new Quantcast Mobile Trends report.” TechCrunch Jan. 2010

Here’s The Kicker About These Facts…

99.8% of Businesses Out There Don’t Have a Mobile Friendly Web Site or Even Know About Them. They Especially Don’t Know Who To Talk To About Getting One for Their Business!!

They REALLY Don’t Have a Clue About How Their Current Web Site Isn’t Mobile Friendly and That More and More Users Are Looking for THEIR Business On a Mobile Device! These Business Owners Don’t Realize That There Is a Difference In Having a “Regular” Web Site and One That Is Considered Mobile Friendly!!

Having a fancy web site with Flash animation or big bulky graphics is okay I guess but what happens when go to view it on their mobile phones?

Wrecking Ball Team
May 16, 2012
4:52 am
Michael Carlson
Member
Forum Posts: 35
Member Since:
April 5, 2012
Offline

Thanks for these statistics. I'll be sure to incorporate some of them in my presentations.

"Socialism is a philosophy of failure, the creed of ignorance, and the gospel of envy, its inherent virtue is the equal sharing of misery" ~Winston Churchill~ Need help with Text Message Marketing or SMS Marketing?
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